(Download) "Power and Persuasion in Media and Advertising" by Susan Brophy Down ~ Book PDF Kindle ePub Free
eBook details
- Title: Power and Persuasion in Media and Advertising
- Author : Susan Brophy Down
- Release Date : January 28, 2018
- Genre: Arts & Entertainment,Books,Kids,General Nonfiction,Social Studies,
- Pages : * pages
- Size : 10029 KB
Description
Go ahead, buy it. You know you want it.…How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.
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